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Pay Per Click Program

A pay per click (PPC) marketing program makes it easy for a business to know exactly how much it is paying for a prospective customer who is directed to its online store from a search engine. Traditional marketing activities are often priced in terms of the cost per thousand, or CPM. This price, though, is not the cost to reach a thousand customers, but a thousand prospects. These prospects may not be individuals who are at all interested in purchasing they company’s products or services. By implementing a pay per click marketing program, on the other hand, a company can decide how much to spend for a qualified prospect who is definitely interested in the store’s offerings. Since the only prospects who will see the advertisements are those who enter specific terms in a search engine, the business can be certain of prospects’ interest.

Decisions Require to Implement Pay Per Click Marketing Programs

While there are clear incentives for British Columbia companies to implement pay per click advertising programs, there are a number of decisions they will need to make when they do so, including:

• In which search engines should they purchase PPC advertisements?
• What search terms should they purchase?
• How much should they bid for each click?
• How much should they specify as a budget for their PPC campaigns?

Rather than implementing online campaigns on their own without understanding the nuances of the current landscape, businesses can turn to the Internet marketing consultants. We offer an extensive array of services, including search engine optimization and Web analytics.